Luxury Lens: Who Are the Most Motivated Homebuyers Right Now?

SOURCE: Sotheby’s

Reports that the U.S. property market has half a million more sellers than buyers grabbed recent headlines but did not tell the full story. Research¹ published by Realtor.com at the end of May found at least one key demographic is actually more motivated to buy in 2025.

And that’s millennials. A quarter (23%) of millennials surveyed for Realtor.com® said they were planning to buy a home in the next six months—up from 15% in September 2024—despite the ongoing “lock in effect” of current mortgage rates.

Millennials were also more motivated to buy than the average homebuyer (at 14%) and ”planning to forge ahead amid market headwinds,” according to the Realtor.com report.

One in four millennials looking to buy this year? That’s welcome news for sellers. If you are looking to sell your home in 2025, rest assured that my targeted outreach will always focus on the buyers who are motivated to move.

And if you’re a millennial dreaming of home ownership or upsizing this year, you are not alone. Nor do you need to navigate the process on your own.

As Lawrence Yun, chief economist at the National Association of REALTORS® has noted: “With housing inventory levels reaching five-year highs, home buyers in nearly every region of the country are in a better position to negotiate more favorable terms.

SOURCE: Sotheby’s

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Erin Alexander

At Finally Social we are a marketing one stop shop for Real Estate agents, Mortgage Brokers and Coaches. We create/audit Social Media Platforms, SM Posting, design & maintain websites, email marketing, branding, & logos. Also marketing collateral: custom images, publications, brochures, flyers, postcards, & magazines.

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